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Some jewelry brands shimmer.
Le Vian glows.
For more than 500 years, Le Vian has carried a legacy that blends ancient Persian artistry, bold innovation, and a devotion to color that has transformed the modern jewelry landscape. Their iconic Chocolate Diamonds®, vibrant gemstones, and luscious proprietary gold colors — Strawberry Gold®, Vanilla Gold®, Honey Gold® — are not just design choices. They are expressions of a deeper philosophy: jewelry should be personal, emotional, and unforgettable.
At Gemma’s Jewelers, we're proud to be an Authorized Dealers of Le Vian because their values align with ours. And in many ways, their creative spirit mirrors someone very close to us — Amy, our designer, and very much the artistic heartbeat of Gemma’s Jewelers.
This is the story of how Le Vian’s heritage and Amy’s modern artistry speak the same language.
Le Vian’s history stretches back to the 15th century, when the family was known as “Guardians of the Jewels,” entrusted with safeguarding the treasures of ancient royalty. That reverence for heritage still shapes every piece they create today.
Each Le Vian design begins with a sketch — not a computer file.
Each gemstone is selected not just for beauty, but for personality.
Each collection reflects something poetic: romance, nature, light, history, or emotion.
This dedication to storytelling is a philosophy that feels deeply familiar to Gemma’s — because Amy designs with the same heartbeat.
Le Vian is famously fearless with color.
Amy is, too.
She has a gift for seeing shades, tones, and contrasts not just as visual elements, but as feelings. When she designs or helps a client craft a custom piece, she asks questions like:
What emotion do you want this ring to express?
Do you want something bold? Soft? Full of light?
Which colors feel like “you”?
Le Vian approaches their work in the same way — using color to tell stories, evoke emotions, and elevate everyday jewelry into wearable art. It’s why their Chocolate Diamonds® feel so warm… why their Peacock Aquaprase® feels like the ocean captured in a stone… why Strawberry Gold® has such a romantic glow.
Amy doesn’t just match colors. She curates moods — exactly the way Le Vian does.
Even though Le Vian is a global luxury brand, the foundation is still intimate: hand-sketching, hand-setting, and deeply intentional detail. Every curve, every prong, every color combination is deliberate.
At Gemma’s, craftsmanship is our family’s legacy — and Amy honors that lineage every single day.
She grew up watching her mother Margarita build this business from scratch, learning what true care looks like. She learned from master jewelers, GIA mentors, and hands-on work at the bench. Today, she carries that torch into the future with her own design identity: warm, thoughtful, personal, and detail-driven.
When Amy selects a Le Vian piece for the store — whether a ring with chocolate or nude diamonds or a bold aquaprase cocktail design — she chooses it because it meets her standard of artistry.
She won’t carry anything she doesn’t believe in.
And she believes in Le Vian.
Le Vian’s philosophy is simple yet profound: jewelry should mark life’s moments, capture emotion, and hold memory.
Amy’s philosophy? Identical.
Anyone who has worked with her — especially on custom engagement rings — knows she treats every piece as a symbolic chapter in someone’s life story. It’s why her custom rings feel so intimate and why clients feel so connected to the process.
When she curates Le Vian designs for Gemma’s, she thinks about the woman who will wear them:
The warm glow of Strawberry Gold for someone romantic and classic
Chocolate Diamonds for someone who loves elegance with personality
A bold blue or green gemstone for someone who loves color and individuality
Amy doesn’t just bring in inventory. She brings in pieces with purpose.
Carrying Le Vian isn’t about having a designer brand on our shelves.
It’s about alignment — heritage to heritage, artistry to artistry, heart to heart.
Gemma’s is a family business built over 24 years, rooted in community, trust, and craft.
Le Vian is a family legacy centuries old, rooted in innovation, storytelling, and color.
And in the middle of that intersection is Amy — an artist who embodies both:
the warmth of a family-run jeweler,
and the creativity of a modern designer with an eye for the extraordinary.
Le Vian designs elevate our showcases.
Amy’s curation elevates the experience.
Together, they give our clients something rare: jewelry that is not only beautiful but meaningful.
